With the ARCHETYPE campaign, Marine Serre celebrates the people behind the clothes. The House’s employees step in front of the camera, wearing the pieces, silhouettes and symbols that have defined its visual language over time. Each portrait revisits an iconic moment from the Marine Serre wardrobe through the personality of the person who chose to embody it. ARCHETYPE explores the idea of an icon not as something fixed in time, but as something continuously reinterpreted ; from the All-Over-Moon to regenerated silhouettes, sharply constructed tailoring, second-skin garments and emblematic accessories.

The Louvre has always been a source of inspiration for Marine Serre — a universe of forms, a matrix of symbols and myths, a parade of icons that imprint, like afterimages, the contemporary silhouettes she creates for her fashion House. Following the unveiling of the couture looks created in dialogue with the Louvre, as part of the fall-winter 2026 collection, Marine Serre has created an exclusive three-piece capsule that reinterprets the Mona Lisa in keeping with the House’s spirit of repurposing and regeneration.

For Fall–Winter 2026, Marine Serre unveils THE GRACE OF TIME, a collection conceived as a meditation on time, craft and continuity. More than a seasonal proposition, it reflects on what endures: garments that live, transform and gather meaning with time. Here, fashion is not conceived for the instant but for duration, for bodies, for memory, and for transmission. At the heart of the collection lies a dialogue between art, femininity and time. Drawing inspiration from the Louvre, its collections, its conservators and the living dialogue between past and present, the season considers how forms travel across centuries, how gestures survive, and how clothing can become both protection and archive.